MixMag
What is MixMag?:
Mixmag is a British electronic dance and clubbing magazine, published in London, England. It styles itself as "the world's biggest selling dance music magazine", with an Audit Bureau of Circulations audited circulation of approximately 20,000 (1 January 2011 – 31 December 2011). Launched in 1982 in the United Kingdom, the magazine covers dance events, and reviews music and club nights.
Current Content:
In addition to the change in editorial tone, the relaunched magazine features a fashion section, larger size and, according to the magazine improved production values.
It carries a covermount mix CD each month by a different DJ or artist. These have included Deadmau5, Richie Hawtin, Sven Väth, Erol Alkan, Tom Neville, Smokin' Jo, Ferry Corsten and DJ Touche. Soulwax released This Is Radio Soulwax into the magazine in 2006.
Target Audience:
http://www.mixmag.net/content/reader-profile
The median age of a Mixmag reader is 26 - 72% male, 28% female - and they tend to be urban and single.
They have a high disposable income and a high propensity to spend it on:
Nights out
Clothes
Tunes
The latest mobile and MP3 player
Nearly 80% do not read another music magazine and they spend little time watching TV, especially at weekends.
1 comments:
A good start - you are starting to think about the magazine as a media product, which means you are going in the right direction. Well done!
Now you have got started, you need to crack on to keep on track of the tasks outlined on the blog.
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